Agricultural start-ups - New Horizon for Youth

What are start-ups ?

A Startup is a young company that is just beginning to develop. Startups are usually small and initially financed and operated by a handful of founders or one individual. These companies offer a product or service that is not currently being offered elsewhere in the market, or that the founders believe offered in an inferior manner.

According to Government Of India, Startup is an business organisation which is not started prior to five years and it should have less than 25 crores of annual trading. Startups are focused and working towards innovation, commercialisation and development. And the entity should not be the separate entity from the other existing company.

Picture source: dqindia.com

How startups are different from other business models ?

Startups are different from traditional businesses primarily because they are grow fast.  They will face unique challenges like financing and marketing.  Startups tend to rely on capital that comes from angel investors and venture capital firms. So due to its inherent weakness,  They need good policy ecosystem from government and Startup India scheme intends to do that.

Government  initiatives supporting Agri startup's:

• ASPIRE
• Start up India scheme
• Support from SIDBI
• Loans through MUDRA banks
• Tax exemption for first 3 three years.
• Creation of Fund of Funds, which means that government will not directly invest into, but  shall participate in SEBI (Securities Exchange Board of India) registered venture funds.

Picture credits : narendramodi.in

Why in Agriculture ?

Agricultural sector in India employs 54.6 percent of Indian population. It shares 17.4% of our GDP. As per the census of 2011 number of cultivators are 118.7 million. But the application of technology is much lower in Indian agriculture.  Leading to  poor profitability of agricultural products.

In a country where more than half of the population survives on agriculture, still fruits and vegetables worth 2 billion rupees are wasted because a lack of supply chain management and cold storage. Which necessitates the way for more startups in India.

Status of Agricultural startups in India:

Startups which focus in the agricultural sectors such as farm technologies, farming methods, seed production, pesticides, marketing, value added products are classified under Agricultural startups.
            
Funding for agricultural startups are declined to $56 million in 2015 from $123 million the year before, according to a data from Tracxn, a startup activity tracking platform. In total amount of $ 6 billion invested in all tech startups less than 1% had attracted by Agri startups.

Some of the agricultural startups in India,
   * Farms n Farmers
   * Stellapps
   * MITRA
   * FlyBird Farm innovation      
   * Agro Star        
   * VillFarm   
   * SV Agri

Farms n Farmers:

It is founded by alumnus of IIT and commonly known as FnF.  Their goal is to revive the present agricultural system by latest technologies and improving Research and Development.  FnF targets to improve land use profitability thereby increases the revenue of landowners, farmers and farm labourers.  They have also stepped outside India, by starting their operations in Nepal.

Stellapps:

Stellapps is an end-to-end dairy technology solutions company – the first of its kind in India. It is an IIT-Madras incubated company founded by a group of IITians and technologists. They produce and procure comprehensive farm optimization and monitoring support, which helps dairy farmers and cooperatives maximise profits.

FlyBird Farm Innovation:

It is an social Impact agriculture enterprise and has been incorporated with a vision to solve key problems of agricultural sector through production of farm technologies.

Tea Box:

Tea Box is a tea brand that sells tea and tea products online.  This startup is known for its packaging methods and faster delivery of quality products.  This tea has greater demand in Russia and most of the European countries.

Startup India is a flagship initiative scheme of Government of India, intended to build a strong ecosystem for nurturing innovation and startups in the country. This will drive sustainable economic growth, generate large scale employment opportunities and the farm income.  Agriculture graduates and unemployed rural graduates should make use of this supportive ecosystem and become a “job creators” rather than “job seekers”.

(Pavithran is a graduate in Agriculture. He is interested and passionate towards Politics.  sripaviips5@gmail.com)

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Hidden face of Agriculture - Turning the tide

(Sequel of article: Hidden face of Agriculture- Bitter Truth by Ramsundar)

If we get into time machine and go back, we can recall that women is the one who introduced settled agriculture while men were still hunters and gatherers. Ironically, In present scenario, the women turned out to be a hidden face of Agriculture.  She is masked by rigid societal practices, cultural taboo, rigid rules of lands.  Despite that she emerges as a sprout of hope.

We cannot disagree that women make important contribution to rural economy as Farmers, agricultural labourers and entrepreneurs.  Small scale farming, micro enterprises and cottage industries constitute the largest self employment sectors in India.  FAO (Food and Agricultural Organisation) states that promoting gender equality is not only good for women, it is also good for agriculture development.

Now, rural women farmers are involved in hybrid seed production through seed village concept, they use Information and communication technology tools, with Jan Dhan Yojna they entered into formal financial structure. Successful women farmers take the benefits of crop diversification by shifting to floriculture crops which gives them added profit through value addition like veni making, garland making, etc., Similarly apiculture, animal husbandry, food processing, sericulture are other fields in which the women farmers are reaping huge benefits.

Picture credit : Nivendran

When women gets additional income, it is true that they spend more of it in food, health, clothing and education for their children  men.  This has short term benefits for their family well being and in long term for national development.

Now, “Organic farming” becomes a buzzword everywhere. Women are saviour of organic farming. Traditionally, Women are considered to be the seed preservationists.  Their support in cattle rearing reading is important for generation of organic inputs.  Similarly, the Peri-urban vegetable farming, rooftop gardens, kitchen gardens in urban areas are dominated by female. This shows the healthy change of status of women in both urban and rural agriculture.

The National Commission on Farmers also dealt with issue of Feminization of poverty and agriculture in detail and in its report suggested setting up of creches, day care centres and other support services for women farmers and farm labourers. At the same time economic interests of women are safeguarded through Self Help Group (SHG) movement and Cooperatives.

At the same time, Government schemes like Mahila Kisan Sashaktikaran Pariyojna (MKSP), as a subcomponent of NRLM (National Rural Livelihood Mission) was started to enhance productive participation of women in agriculture and to create livelihood opportunities for women in agriculture.  Additionally, MGNREGS (Mahatma Gandhi National Rural employment Guarantee scheme) is reported to have increased the farm income of women agricultural labourers.

snap shot of MKSP home page

Similarly various state government scheme targets deprived women and tribal women like Mahalir thittam of Tamil Nadu which make credit accessible to women through Self Help Groups in addition to employment generation.

As a whole, Though the changing trend brings Women, The hidden face of Agriculture in limelight it should be aggregated in all spheres.  Discrimination under law must be reduced. Women farmers should be provided with equal access to resources and opportunities. Government would come forward with gender inclusive policies, gender responsive budgeting in agriculture.  This will result in agriculture development and also women empowerment.

(M. Ram Sundar is a Horticulture graduate.  He is interested in writing and reading books. He is also the admin of IMoT forum. sundar.ram94@gmail.com  )

Picture credits: Nivendran

(Also read : Hidden face of Agriculture- Bitter Truth by Ramsundar)

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Jallikattu: The Sport As Old As Our History

There are various misconceptions about the traditional sport Jallikattu also known as Eru thazhuvuthal and Manju virattu. Here we attempt to bring out the details of the sport, it's History and Tradition.

An Indian Tradition

Jallikattu has been organised since the times of Indus valley civilization and there are unearthed artifacts depicting the game. In the last few days, thousands of students and young professionals have gathered across Tamil Nadu in order to protest against the ban on Jallikattu. It is our right to follow our tradition and we are the ones responsible to preserve it.

Source : The Hindu ; Eru Thazhuvuthal Found in a Perumal temple of 17th century, Tuticorin dt.

A painting depicting Krishna taming a bull and an artifact depicting Jallikattu

The Game

Now lets know about this game. Jallikattu is also known as Eru Thazhuvudhal which literally means embracing the bull. Jallikattu is an annual event and is organised on the day of Maattu Pongal, that is the day following the main Pongal. The goal of the participant in this game is to either hold on to the hump of the bull for a certain duration or pluck the bag of coins which is tied to its horns and tame it. The most virile bulls remains untamed and is identified for servicing the cows in the village. This ensures that the offsprings are of superior nature. Thus, Jallikattu has helps the farming community preserve their native breeds.

Source: jallikattu.in/ ; Jallikattu: The warrior sport

Rearing the bull for Jallikattu

When a new bull takes birth,the farmer takes decision whether the bull can be used for Jallikattu. If it is fit for the game, they give it nutritious fodder and in order to make its legs stronger, swimming is taught. They spend more for the bull than what they spend for themselves. These bulls aren’t used for any other purposes such as ploughing or transportation.

How is Jallikattu organised?

Jallikattu has its own set of rules which is strictly followed, especially after the enactment of Jallikattu Act in 2009 by the state government of Tamil Nadu. In Jallikattu, participants must not hold anything other than the hump of the animal. At a time, only one person should hold the bull. Before starting the game, the health of the bull and that of the players is checked by the government veterinary doctors in the presence of district collector. The player arena and the spectators stands are clearly demarcated and separated from each other. Bulls were never injured, though the participants got injured several times. If a bull is injured, the whole event would be called off. The whole event is video recorded and submitted to the government. Spectators think that the bull is enraged by players, but the truth is that it is trained to run towards its owner who stands on the other side of the arena. The total time that a bull spends in the arena is just a few minutes. Therefore it is clear that Jallikattu is not cruel to the bulls. As far as players are concerned, they must be given protective gear. Thus, blanket ban of the game must not be enforced.

The importance of preserving our native breeds

Now lets understand, why should we preserve our native breeds. In India, there were 130 native breeds of bulls, but now there are only 30 breeds. Out of these Tamil Nadu had 6 native breeds, but one of them has already become extinct. They are Puliyakulam, Alambadi, Maalai Maadu, Upalachery, Kangeyam and Barguru. Among these Puliyakulam was used for Jallikattu in Madurai belt, Kangeyam was used for Rekla races in Coimbatore belt. Each breed was preserved by organising a sport based on its anatomy. Earlier for every 4 cows there was 1 bull, but now for 8 cows there is only one bull.

Source: TNAU ; Gir - Native Breed

Source: TNAU ; Kangeyam - Native Breed

Cross breeding started in India in 1950s during the time of White revolution. India was milk deficient and in order to increase the production, jersey cows were imported and cross bred with native varieties. Cross bred cows gave 4500 liters of milk per breeding whereas native breed gave only 2500 liters of milk per breeding. This made our officials to promote Jersey cows among our farmers. But when we consider the overall lifetime period of cows,our native breed can give up-to 30,000 liters of milk whereas the imported ones can give only 18,000 liters. This realization came very late.

Also jersey cows have to be environmentally stabilized to get adapted to our conditions. Moreover they consume more water and require special fodder. This is quite impossible for a marginal Indian farmer to afford.

The most important reason for preserving our native breeds is that most of our native breeds produce A2 type of milk which contains the necessary proteins for curing our diseases, whereas research shows that the imported breeds produces A1 type of milk which on the contrary causes diseases such as autism and obesity among the consumers. The sad news is that the cross bred cows produce A1 milk.

Capitalism in Indian Dairy Industry

Milk industry is a very big industry in India, much larger than any other food product. Milk also remains to be the main source of proteins for the millions of vegetarians in India. Looking at  the huge market, multinational companies are trying to enter our market. They want to sell their Jersey cows, semen and A2 milk at prices dictated by them. If we preserve our native breeds, we can be independent and Jallikattu is one ancient tradition which does that. If Jallikattu ban is not evoked, then farmers might not be in a position to raise their bull and they might end up  sending it to slaughter houses.

We might end up importing our milk and cows if we don’t preserve our native breeds

In Tamil Nadu, cows and bulls are considered as one of their own family members. They are taken proper care of and are worshiped as god. I request all of you to support Jallikattu and help preserve our native breeds.

Jai Hind.

- B. Ashwin Kumar and K. Kamalnath

(B. Ashwin Kumar is an M.Tech Infrastructure Engineering Design student. Completed B.Tech Energy and Environmental engineering. His Area of interests are Renewable energy, Smart Cities, Sustainability. ashwink771@gmail.com)

(K. Kamal Nath is also an Energy and Environmental Engineer, His area of interest is to spread awareness in his field. tweet@KamalNath95)

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Jallikattu - It's more than just a matter of Tamil Pride

It was heartbreaking to see the discussions/debates about Jallikattu in Prime National News channels.They had narrowed down the debate on Jallikattu to just a matter of Tamil pride Vs Animal right activists or Culture first Vs People first or Tamil tradition Vs Animal cruelty.  Even they have narrowed down the Student protest to Peta Vs Pro Jallikattu activists. To them and to the greater world I feel to say “Jallikattu protest of Youths” is not just a matter of Tamil Pride and we rise the voice against the underhanded Globalisation, shady Neocolonisation, selfish Corporates and insensitive political setup that form a whole web of complication behind Jallikattu and incidentally we took this as a spark, get ourselves ignited to burn the obstacle before us.

Source: PTI

Jallikattu - Matter of Agricultural importance:

All over the world, agricultural community and animals are seen as partners. Bulls are integral part of farming, especially for small and marginal farmers as they serve multiple purposes like ploughing, transportation, source for farmyard manure, panchagavya, jeevamrutham, and as a source of A2 milk.  With most of the farmers switching to Organic farming and sustainable agriculture, Native cattles are of much more importance. When local farmers are feeling the brunt of climate change and Monsoon failures the native cattle are both an input as well as insurance to the livestock keepers.

Agricultural community and livestock keepers are creators of breeds and custodians of animal genetic resources for food and agriculture says Conservation of Biological diversity to which India is a signatory. Environment Ministry had banned the training and exhibition of bears, monkeys, tigers, panthers and dogs and later it included Bulls in the list of performing animals.  

I think, the animals other than bulls have no agricultural importance. By keeping Bull as an odd one in the list and altogether banning Jallikattu, rekla races, Maharashtra Bailgada, Kerala Sethali, Manjuvirattu, etc., the rights of poor farmers are deprived and agricultural activity depending on native breeds will be affected emotionally and economically.

Source: scooptimes

Jallikattu - Matter of Biodiversity conservation:

We had over 120 breeds of cattle in this country. Today, only 37 are left. Tamil Nadu had six cattle breeds earlier and now it has almost lost the Alambadi breed.  The remaining breeds are Kangayam of Dharapuram region, Pulikulam around Madurai, sivaganga region, Umbalacheri famous for its short legs making it easy to work in delta regions of Tamil Nadu, Bargur in hills of Erode district and Malai Maadu in theni district. There are a few more minor breeds without proper documentation. Most of these are on the verge of extinction.  One cannot ignore the participation of local community in biodiversity conservation.  

With no alternative in place for improving the status of native breeds, Banning Jallikattu as a whole will lead to extinction of native breeds and indirectly encourages imported cattle based dairies and slaughter house. It Directly, force the farmers to go for Imported breeds for which Artificial Insemination and other government sponsored breeding programme are easily available.

Pulikulam breed ; source: tamilnaducattle.Blogspot.com

Alambadi breed; source: tamilnaducattle.Blogspot.com

Jallikattu - matter of Science:

Jallikattu is is nothing more than a selection of healthy bulls for servicing the cows.  Stud bulls are reared by people for jallikattu. The ones that win the jallikattu are much in demand for servicing the cows. Small farmers cannot afford to keep stud bulls, so each village has a common temple bull which services the cows of the village. Jallikattu is the event where bulls are bought and exhibited. The ones which are most agile (and virile) are preferred by farmers. The calves from such bulls are in demand. This is a traditional way of preserving the gene pool.

Jallikattu - matter of Politics:

It is not confined with AIADMK, DMK, BJP or congress. In this Globalised era, every political ploy is hooked together with local and international politics.  Literally politics today is run by corporates and business group.  Now, Western countries shift towards protectionist policies like Brexit, gain of Trump, etc. And developing countries are slowly accepting the principles of Globalisation and Capitalism.  Defending of Globalisation by Chinese President in World Economic Forum, 2017 is an example.  Fast food restaurant chain like KFC, pizza hut, etc., Multinational beverage industries like Coco cola, Pepsi, etc., beyond depleting their resources, decide what people in developing countries drink and eat.

If we give up our native breeds and import foreign breeds, multinational commercial companies will command over the dairy industry in India.  Dairy lobbies are much bothered of native cattles and their A2 milk. Similarly, there is a huge demand for Bos Indicus variety beef in the Gulf, Malaysia and Western countries. It is considered an exotic and healthy meat, just like country chicken.  Here the corporate string is clear, they intend to establish a dairy market in India and also to make India as an exporter of beef to fulfill their needs.

Marina; source: livemint

Narrowing down of “leaderless” protest in Marina beach, alanganallur and all over Tamil Nadu to just a matter of Tamil pride will interpret wrong solution.  Like “Arab spring” of middle east it will turn to a great Revolution over entire India if the State ignores the real interests of Youth.  Complete ban on Jallikattu will not bring solution, rather government should come out with regulatory mechanism to care native breeds for the welfare of its citizen.

To most of the world, this is just a dirt. To a farmer it's potential.

To most of world, this is just a sport. To a farmer it's lifeblood.

(M. Ram Sundar is a Horticulture graduate.  He is interested in writing and reading books. He is also the admin of IMoT forum. sundar.ram94@gmail.com)

Also read: ஏறுதழுவல் - அரசியலும்... அறிவியலும்...

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Ten Fascinating facts about M.G.R.

Maruthur Gopalan Ramachandran popularly known to the world by his initials, MGR was a famous Indian politician, Actor, Tamil activist. As called by his followers "Puratchi thalaivar" he stood as a great Revolutionary leader in all spheres of his life.  IMoT forum remembers the great leader in his 100th Birth Anniversary.

MGR with EVR Periyar in a public meeting

1. MGR was born on 17 January 1917, in British Ceylon (now Sri Lanka), to immigrant Keralite parents. After his father's death, at the age of six he joined drama group this paved way to the world of cinema.

2. His first debut film was Sati Leelavati (1935), but film Rajakumari (1947) written by M. Karunanidhi made a huge breakthrough in his carrier. He won the National Film Award for Best Actor for the film Rickshawkaran in 1972. 

3. Koondukkili (1954) was the only movie in which MGR and Sivaji Ganeshan acted together.  And he finished his acting career in the film Maduraiyai Meeta Sundarapandian (1978).

4. He was first elected to the Tamil Nadu Legislative Assembly in 1967. After the death of his mentor, Annadurai from St.Thomas mount as a candidate of  DMK (Dravida Munnetra Kazhagam) party.

5. He floated a new party ADMK (Anna Dravida Munnetra Kazhagam) in 1972 and upon successfully winning the 1977 state elections, MGR became the Chief Minister of Tamil Nadu On 30 June 1977, remaining in office till his death in 1987.

7. He started universal Nutritious mid-day-meal scheme for children from the age of 2 to 15. He added old people who had no family support to the scheme to have a meal.

8. He also pioneered in India, by providing Thirty percent job reservation for women which was adopted by the Government of India many years later.  He introduced Women special buses and instrumental in setting up of Mother Teresa Women's University.

9. He was the founder and editor of “Thai” weekly magazine and “Anna” daily newspaper in Tamil. And penned his autobiography as ‘Naan Yaen Piranthaen’ (‘Why I was born’).

10. More than 2 million people participated in MGR's funeral. MGR memorial was built on the Marina beach in 1988 and was inaugurated by Janaki Ramachandran. He became the second Chief Minister from the state of Tamil Nadu to receive the Bharat Ratna posthumously.

(Compiled by M.Ram Sundar, Admin of IMoT Forum. admin@imotforum.com )

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